By using the latest techniques in AI to calculate probabilities our prices update with every change in game-state.

New player on the court? Team markets pricing changes depending on expected player interactions.

Two strikes and bases are loaded? Pitch result probabilities alter to reflect the importance of this moment.

Player on a yellow card? Less likely to commit another foul and risk being sent off.

Player Props are the fastest growing product for sportsbooks and we are committed to constantly creating innovative and original products that afford customers a more personalised betting experience on their favourite players.

Our player-props product for soccer was rolled out at Euro 2024, and gameplAI’s growing group of partners are benefiting from a series of never-before-seen, player-focused markets that engage fans both pre-game and in-play.

Bet Builders and Same Game Parlays already make up a large proportion of any sportsbook revenue, but typically these are focussed on pre-game. A combination of markets, all dynamically changing over time, makes it a challenge to create a great in-play user experience. At gameplAI however, we have created a selection of pre-built in-play markets to offer fans a bigger payout, on markets that naturally fit together.

First launched for the 2024 Euros, we algorithmically rank each market's relevance at a given time for each sport we offer. Our partners then highlight these exciting markets to fans. Combining game state, player popularity and player performance means we can curate exciting yes/ no markets to engage sports fans regardless of their depth of knowledge of the sport.

These narrations can be focused around micro markets, player props, or a combination of both.